The digitalization of all business processes is advancing and marketing is no longer conceivable without technology. We combine technology and system competence from shop systems, CMS systems, CRM / ERP systems with concentrated marketing power.
You don’t need to hire your own “Chief Marketing Technologist”: the KlickPiloten bring exactly this combination of marketing and technology expertise, as a partner who speaks both languages fluently and turns your systems into measurable marketing success.
Online Marketing Technology
State-of-the-art online marketing tools paired with the know-how for networking through interfaces. Everything for data-driven and high-performance online marketing. We are very familiar with the following systems and tools.
- Google Marketing Platform
- Google Ads (also API), Microsoft Ads
- Facebook Business Manager (also API)
- Google Analytics
- Google Looker Studio (and BigQuery)
- Amazon (also API)
- matomo and Piwik Pro
- Search 360
- Display & Video 360
- Sistrix
- SEMrush
- Search Console (also API)
Testing tools we rely on:
- VWO (Visual Website Optimizer)
- Mouseflow
Integrated online marketing is the key to data sovereignty and even better results.
Marketing Automation
Modern marketing automation is inconceivable without an integrated process chain. Whether Suite or Tool we use the potentials of the tools used by you or advise with setup, integration and introduction.
CRM competencies
- Hubspot
- Salesforce
- Pipedrive
Customer Data Platforms (CDP)
- Adobe Real-Time CDP
- Tealium AudienceStream
- Segment / Twilio CDP
- Find out more about our CDP services
Marketing Automation & Suites
- Klaviyo
- Zapier
- Inxmail
- Mailchimp
- Cleverreach
- Emarsys (SAP)
- Adobe
Time savings in marketing, shorter sales cycles, higher close rates coupled with detailed multichannel marketing campaigns through better marketing automation.
Online shop systems
Whether typical SME systems such as
- Shopify & Shopify Plus
- Shopware
- OXID eSales
- magento
- Woocommerce
- Prestashop
Or high-end enterprise technology such as
- Spryker
- hybris / SAP
We optimize and integrate your existing e-commerce systems for optimal digital marketing, also internationally.
CMS
- TYPO3
- WordPress
- PimCore
- Contao
- FirstSpirit
We know what works where and what doesn’t, because technology is a means to an end for us.
We mainly use technologies and tools that deliver strong performance, scalability and transparency in digital marketing. These include platforms such as HubSpot for marketing automation, Klaviyo for data-driven email marketing and Google Analytics for comprehensive tracking, as well as specialised solutions for attribution, tag management and dashboards. Which systems we choose always depends on the client’s requirements and goals, with efficiency, depth of integration and long-term viability as the main criteria.
We treat integrating new systems into an existing IT and marketing landscape as a joint process. First we analyse the existing infrastructure and processes in detail to define the right system architecture. Then the team supports the technical implementation and makes sure data and interfaces are migrated smoothly.
Our expertise in systems and technology is backed by a large number of completed projects and by long-standing client relationships built on measurable results. We regularly publish best practices and case studies showing how companies have significantly improved their marketing efficiency and data quality by introducing and optimising digital tools.