The optimization of the website for the user is simply neglectedin many cases.
Only the online measures that lead to the website are optimized, such as SEA, SEO and email marketing.
Even small optimizations to the website are sufficient to achieve an improvement in usability and thus generate more leads or higher sales.
Do you have telephone numbers, contact persons, appointment possibilities, offers, details about parking spaces, newsletters, products, additional services easily accessible and findable online for all devices and do you have your most important asset in a CRM = your existing customers, who also inform you regularly?
Good usability paired with accessibility is the basis that your customers / users can intuitively find their way around and thus quickly reach your goals. As your web design agency from Stuttgart we take care of your optimal usability.
Complemented by data-driven usability analyses from tracking systems, we audit your websites / online shops through expert checkups or internal test groups (usually 3-5 people) and suggest measures to improve the general and specific usability of your web systems.
As a web design agency, our user experience experts support you in the creation of responsive or adaptive web designs by assisting you in concept and realization, developing hints and suggestions and also handling the complete web design / UI design in cooperation with you or your technical agency.
Good usability has been proven to increase the conversion rate of your goals. That’s why we go into detail and optimize forms, order processes, landing pages, content and also holistically your campaigns from ad to target so that the user experience is consistently given.
Your clients and visitors may well include people with disabilities. Easy operation allows people with motor impairments to use your website. People with impaired vision can be reached through audio tracks, for example. Plain language also makes reading easier for non-native speakers.
A range of methods and tools is used to optimise landing pages and conversion rates. These include A/B testing, heatmaps, user tracking and the analysis of user behaviour in order to identify weak points precisely. Web analytics and conversion measurement tools complement this, so the effect of each adjustment can be traced directly and improved continuously.
LPO (landing page optimisation) and CRO (conversion rate optimisation) make sense for almost every industry and business model, and particularly for companies that want to generate leads, sell products or receive enquiries through their website. Individual adjustments are possible by tailoring the measures precisely to the target group, the offering and the customer journey. Both B2B and B2C companies benefit from improved user guidance and higher completion rates.
Good usability keeps visitors on a website longer to find out more. The benchmark is the 30-second mark, which good usability should reach. Once that time is achieved, you can assume increased interest on the part of the visitor or prospective client.
How long it takes to see first significant results from LPO and CRO measures depends on the starting point and the scope of the optimisation. Initial improvements in conversion rates can often be seen after just a few weeks, especially when targeted tests and adjustments are carried out. Lasting, comprehensive results usually appear within several weeks to a few months, provided optimisation is treated as an ongoing process and reviewed regularly.
Usability stands for reaching predefined goals as simply and quickly as possible. On a website that can be the so-called click depth, for example: it indicates how many clicks a visitor needs to reach the target page. Ideally no more than three.