We plan, run and optimise paid and organic channels according to what they contribute to revenue and leads, for new and existing customers alike. That covers search and AI answers, social, display, affiliate, product data, the ad creatives themselves and measurement that stays reliable even without cookies. How much budget a channel gets is decided by the numbers, not by habit.
PPC & AI Ads: revenue from Google, ChatGPT & co.
In most campaigns, search ads are the channel that drives revenue most directly. As a Google Premier Partner and Microsoft Advertising Elite Partner, we run Google Ads with Performance Max and AI Max, plus Microsoft Ads including Copilot. New are ChatGPT Ads: ads shown directly in ChatGPT’s answers, available in Germany since August 2026. Amazon Ads round off the mix for retailers and brands.
SEO & GEO: found in Google and in AI answers
Many people now ask ChatGPT, Perplexity or Google’s AI Overview before they search. So we optimise for both: classic SEO covering technology, content and link building, and GEO, so that your brand is named in AI answers and linked as a source. That applies internationally too, and on marketplaces such as Amazon.
Paid Social: customers before the search
Social platforms let you reach people before they start searching. We run Meta ads on Facebook and Instagram, LinkedIn Ads for B2B decision-makers and campaigns on TikTok, including TikTok Shop. We build audiences from your own data, and campaigns are steered towards sales and qualified leads, not reach.
Creatives: ads that turn clicks into purchases
Now that the platforms largely find audiences on their own, the creative decides whether a campaign works. Our Creative Services deliver image, video and UGC formats for every channel, from static ads to short videos. Every variant is tested: what doesn’t work is dropped, what works is developed further.
Display & Programmatic: reach that sells
For us, display is a performance channel: for leads, sales and as a touchpoint along the customer journey. We buy reach via real-time bidding, start with remarketing and expand to data-driven audiences. Brand safety and frequency capping make sure your ads appear in the right environment and not too often. Digital out-of-home (DOOH) completes the mix.
Affiliate: partners who only cost you when they deliver
From AWIN to Tradedoubler: we set up your affiliate programme or take over ongoing partner management, from tracking setup to reconciling sales. We make sure the attribution and commission model fits your business and avoid excessive or duplicate commissions.
Product data & Shopping: every item in every channel
In e-commerce, no channel works without clean product data. We optimise your feeds from your PIM or shop and deliver them to Google Shopping, marketplaces, price comparison sites and affiliate networks. More than 200,000 items in over 20 channels and several languages, updated several times a day, is everyday work for us. Google Shopping and Performance Max campaigns build on this.
Conversion optimisation: more from every visit
More visitors achieve little if the page doesn’t convince. We build landing pages, test variants in A/B tests and optimise forms and checkout processes. Calls are captured via call tracking and attributed to the campaign. That raises the conversion rate, and every euro of media budget achieves more.
Analytics & Tracking: steering budget by value
Without countermeasures, consent banners, Safari and ad blockers cost a large share of your measurement data. We set up server-side tracking, Consent Mode and Enhanced Conversions and pass conversions cleanly to Google, Meta and others. The results come together in dashboards, and we interpret them with you: which channel really works, and where is more budget worthwhile? Marketing mix modelling (MMM) shows each channel’s contribution even where individual clicks can’t be measured. In e-commerce we steer by contribution margin rather than revenue, and in lead generation by the value of a lead through to the closed deal rather than the number of leads.
We master every online marketing channel and combine that into broad expertise, tailored individually to each client. We are glad to advise you, to make the first steps easier and to give your company the ideal online presence and the channels that matter to you as quickly as possible.
Marketing goals defined in advance can be achieved through highly efficient marketing activities. Those activities are chosen on the basis of performance indicators defined beforehand.
Performance marketing is a data-driven strategy in digital marketing. Using figures, data and facts, it lets you demonstrate the results of marketing activities precisely.