How long it takes to see first significant results from LPO and CRO measures depends on the starting point and the scope of the optimisation. Initial improvements in conversion rates can often be seen after just a few weeks, especially when targeted tests and adjustments are carried out. Lasting, comprehensive results usually appear within several…
LPO (landing page optimisation) and CRO (conversion rate optimisation) make sense for almost every industry and business model, and particularly for companies that want to generate leads, sell products or receive enquiries through their website. Individual adjustments are possible by tailoring the measures precisely to the target group, the offering and the customer journey. Both…
A range of methods and tools is used to optimise landing pages and conversion rates. These include A/B testing, heatmaps, user tracking and the analysis of user behaviour in order to identify weak points precisely. Web analytics and conversion measurement tools complement this, so the effect of each adjustment can be traced directly and improved…
Good usability keeps visitors on a website longer to find out more. The benchmark is the 30-second mark, which good usability should reach. Once that time is achieved, you can assume increased interest on the part of the visitor or prospective client.
Your clients and visitors may well include people with disabilities. Easy operation allows people with motor impairments to use your website. People with impaired vision can be reached through audio tracks, for example. Plain language also makes reading easier for non-native speakers.
Usability stands for reaching predefined goals as simply and quickly as possible. On a website that can be the so-called click depth, for example: it indicates how many clicks a visitor needs to reach the target page. Ideally no more than three.
We master every online marketing channel and combine that into broad expertise, tailored individually to each client. We are glad to advise you, to make the first steps easier and to give your company the ideal online presence and the channels that matter to you as quickly as possible.
Marketing goals defined in advance can be achieved through highly efficient marketing activities. Those activities are chosen on the basis of performance indicators defined beforehand.
Performance marketing is a data-driven strategy in digital marketing. Using figures, data and facts, it lets you demonstrate the results of marketing activities precisely.
There are many ways to present content to your website visitors: from text, infographics, images and slideshows, through rankings, lists and videos, all the way to interactive content, podcasts and audio files.
The be-all and end-all of successful content marketing is addressing your defined target groups clearly and deliberately. That in turn requires clearly defined priorities which are perceived as valuable and convincing.
Content marketing is a strategic marketing approach built on creating and distributing valuable, relevant and consistent content.