Which industries or business models benefit most from LPO and CRO, and what individual adjustments are possible?

LPO (landing page optimisation) and CRO (conversion rate optimisation) make sense for almost every industry and business model, and particularly for companies that want to generate leads, sell products or receive enquiries through their website. Individual adjustments are possible by tailoring the measures precisely to the target group, the offering and the customer journey. Both B2B and B2C companies benefit from improved user guidance and higher completion rates.