Implementation and use of digital analytics

Making data-driven decisions are the foundation of successful online campaigns and performance marketing today. Take a look at the behaviour of your visitors and analyze the most important data of your website or online shop in your web analysis tool or go the way of marketing automation with us.

Data Analysis

We evaluate the data obtained, interpret it and use it to develop individual concepts for optimising landing pages, campaigns, SEO, content and much more. With the proposed measures, we ensure that your website / online shop is constantly evolving.

Tag Management

Together with you we develop a concept for the control of the tracking. The digital analysis has to be planned carefully – we take care of an individual tracking of your users adapted to your needs by a good tag management concept. In addition, we carry out so-called code audits.

Implementation

Our tracking experts will work with your development team to implement your web analytics tool. If desired, we also work with tracking containers (tag manager systems) – to ensure the most cost-efficient tracking possible.

e-commerce tracking

With the help of our partners, we ensure the most accurate data collection and visual presentation of the data obtained in e-commerce, including the following Connection of data from CRM and ERP systems, e.g. for returns recording. This way, detailed e-commerce can be created and nothing stands in the way of optimizing your shop or catalog!

Target configuration

We work with you to determine your most important goals, such as calls, orders, calls to specific target pages, downloads, completed forms, and much more. and implement these goals, which are to be recorded with the help of your web analytics tool.

Dashboards / Reporting

Together we develop / configure dashboards equipped with your specific KPIs and trend curves. We also work with you to determine who in your company should receive which regular reports and how often.