… we get the best out of your media budget!
We manage your media budget responsibly and performance-related. As part of the user journey, we cover all channels that are in the realm of multi-channel digital marketing, ensuring an efficient return on ad spend (ROAS).
To get the best out of your media budget, that is our service! Together, we plan the strategy for your digital media mix and create campaign-oriented media plans, which we then also execute. We focus on your marketing goals such as: Branding, performance marketing and/or target group reach.
Media Planning & Buying
Through detailed analysis and research, we first find out where our customers’ customers move in the digital worlds and which media they see where and when. We then work out the optimal approach together with your or our creatives. A campaign-oriented media plan is then drawn up together with our coverage partners and then implemented.
Adserving + Tracking
No banners or ad servers. Where possible, we use centralised, highly available ad server technologies that allow a holistic customer journey and PostClick (PostView) measurement to measure and attribute the performance of your display campaigns in a sustainable way. The platforms available to us support web, mobile and app tracking.
RTB & Remainder
Without targeting, very little works today. Buzzwords such as Custom Audience or interest-based targeting and clearly situation-based remarketing are daily practice for us when we optimize the display campaigns of our customers in RTB (real-time bidding). Our philosophy here follows a smart approach that does not annoy the customer, but penetrates him/her. We are also happy to work with our partners in residual space marketing to achieve favorable coverage for medium budgets.