Marketing automation – creativity paired with technology for more new customers

Marketing automation is more than just email marketing, even though many companies equate the two terms. By automating certain activities, human resources are saved, marketing activities can be much more precisely tailored to target groups and ROI can be more accurately determined. Marketing automation is suitable for businesses of all sizes and should be an integral part of marketing strategies today.

Advantages through marketing automation

  • The first and most obvious benefit of marketing automation is the time it saves and frees up human resources for other activities.
  • A further advantage is a comprehensive picture of the behaviour of potential customers, which is created as a result of the seamless transfer of data between different systems. With this knowledge, companies can plan and control individual marketing measures more effectively and efficiently.
  • Last but not least, by linking marketing activities to CRM, ROI can be easily determined.

Marketing Automation Tools / Marketing Automation Systems

A well-chosen marketing automation software is the heart of the automation process. It is important that companies select them according to their own needs. A modern marketing automation solution – such as HubSpot or Salesforce – represents a cloud-based SaaS platform that combines several individual, but combinable components such as CRM, marketing or sales.

Our services:

From the selection of the right tools to the implementation of processes and the conception of lead-nurturing strategies, we accompany you in your inbound marketing tasks in the B2B area as well as in e-commerce.

  • Consulting and selection of the right marketing automation systems and tools (e.g. Hubspot, Salesforce, Zapier, Emarsys etc.)
  • Implementation and connection to existing CRM systems
  • Creation and execution of appropriate campaign strategies (e.g. lead magnets, shopping cart triggers, 2-3 step email campaigns)
  • Introduction of lead scoring
  • Introduction of Value-Based Bidding
  • Workshops and coaching
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An example of automation in the B2B sector:

  1. An inquiry form is created in the CRM, which is directly integrated into the website.
  2. After a prospect submits the form, a new record is created in CRM with the data from the form
  3. Through the integrated (DSGVO-compliant!) tracking, the campaign source, e.g. SEA / Google Ads, is also transmitted to the CRM system.
  4. The data record is assigned to a user group or to a specific user, e.g. office staff.
  5. Every further communication is linked to the created data record – whether a marketing newsletter sent out or a concrete offer

While points 2 to 4 in the example can be mapped with the help of a workflow, point 5 can be covered by other different workflows.